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Juice for Thought

Keeping Your Juices Flowing: Things Are Heating Up with Tales of the Cocktail

By July 19, 2018 No Comments

This summer is about to get hotter with Tales of the Cocktail! This is our second year at Tales and we couldn’t be more excited. Honestly, this event is one of the highlights of our summer.

Tales of the Cocktail is the time when the worldwide cocktail community descends on New Orleans. It’s one of our favorite annual gatherings that’s equal parts cocktail conference and reunion with an amazing schedule of seminars, tastings, competitions and networking events. This year we took part in The Mixing Room where ingredients that are critical in bringing cocktails to life were showcased. While spirits are thought of as the star of the show – sodas, syrups, juices and bitters took center stage at this event.

Plus, Industry Juice founder, Scott Holstein, shared ideas of how you can make our cold-pressed juice a part of your bar.

During your time in New Orleans, if you just need an oasis to relax and recharge, as well as a place to share with fellow bartenders, we suggest heading to The Atomic Pop Up. The cocktails are sure to impress as they were designed by some of Marriott Internationals top Bartenders and feature our juice.

But, that’s not all! This year we’re also sponsoring the Dame Hall of Fame Luncheon with Speed Rack, an event that honors a new class of extraordinary and spirited cocktail women for their contributions to the craft of making drinks on July 20th, as well as Pig and Punch with Bon Vivant on Sunday, July 22nd.

Once we recover from Tales, it’s time for Lollapalooza in Chicago’s beautiful Grant Park. The line-up looks incredible and there will be four days of dancing, laughing with friends and of course…cocktails! This year we’re showing you that music, spirits and juice make the best cocktails. More info coming soon, stay tuned!

Cheers!