was successfully added to your cart.
News

Leading Bartenders Predict 2019 Cocktail Trends

By October 16, 2018 October 22nd, 2018 No Comments
Picture of T-iesel, a CBD infused cocktail

The Sour T-iesel, a CBD infused cocktail available at Gracias Madre in West Hollywood.

 

In 2018, we saw a tropical wave of tiki drinks, lots of veggie ingredients and an explosion of whiskey and bourbon cocktails. What will bartenders need to prepare for in 2019? To find out, Industry Juice pressed a few leading cocktail gurus for their predictions. Here’s what they spilled.

Picture of Lynnette Marrero

Lynnette Marrero, Co-Founder of Speed Rack and Cocktail Director of Llama Inn. @drinksat6

1. Culinary cocktails

Expect to see more restaurants featuring cocktail-driven dining experiences. “Bartenders are delving into the world of culinary mixology, where food and cocktails collide,” says Lynnette Marrero, Co-Founder Speed Rack, and Cocktail Director Llama Inn, Llama San NYC. So, when it comes to food pairings, wine is out. Cocktails are in.

Picture of pineapple cocktail by @londonscocktails

Photo by @londonscocktails

2. Must-have ingredients

If you don’t know what butterfly pea flower tea is, you will. According to Gary Gruver, Senior Beverage Manager, Global Operations at Marriott International, this exotic ingredient is gaining traction for its taste and entertainment value (changes color). Gruver also predicts pineapple and passionfruit will be popular in 2019. That’s consistent with 2018 VIBE consumer research findings which show pineapple overtaking strawberry as the new #1 cocktail flavor, and passion fruit as the top emerging cocktail flavor. Looking for a fun pineapple-infused cocktail? Try the Urban Garden Margarita

Picture of Tobin Ellis, Principal of BarMagic of Las Vegas.

Tobin Ellis, Principal of BarMagic of Las Vegas. @tobinellisdesign

3. CBD-spiked cocktails

Known for its distinct flavor and mellowing effect, cannabidiol (CBD) has become smoking hot in the beverage sector. However, there’s one problem. “New regulations from government agencies make it confusing, particularly for packaged alcoholic products,” says Tobin Ellis, Principal of BarMagic of Las Vegas. “Meanwhile, bartenders are using CBD tinctures and CBD-infused ingredients during this sort of ‘wild west’ period of muddled regulation which will not last.” Will you be sipping your marijuana in 2019? It will depend on where you live and how regulations shake out.

4. Eco-friendly

According to Lynette Marrero, the concept of sustainable cocktails has been further fueled by the Skip the Straw movement. “Consumers are going to expect more re-usable ingredients.” This means drinks made from things like vegetable scraps, citrus rinds, and seeds that would otherwise be thrown away. Continuing with the zero-waste theme, there will also be more of an effort to conserve water and ice behind the bar. And of course, no plastic straws.

Picture of Gary Gruver, Senior Beverage Manager, Global Operations at Marriott International. @GaryGruver

Gary Gruver, Senior Beverage Manager, Global Operations at Marriott International. @GaryGruver

5. Low-ABV

The trend for lower-proof cocktails is continuing to grow. “There will be a slew of producers like Seedlip giving depth to this category and we will see more in 2019,” says Gary Gruver. Mixologists are also embracing low-abv cocktails and aperitifs. Without high-proof spirits dominating drinks, there’s more room to experiment and build nuanced flavor profiles. Plus, you can enjoy a lot more of them.   

Picture of kombucha and cold-pressed juice cocktails

Kombucha and cold-pressed juice cocktails.

6. All about health

Bartenders are already using vegetables, kombuchas, and cold-pressed juices to give cocktails a healthy upgrade. We can expect to see more of that in 2019. “Consumers are becoming increasingly better educated and health conscious, so they are buying less of the high-sugar, low-nutritional non-fresh packaged juices and opting for more fresh products,” says Tobin Ellis. Bottom line, we live in a health-conscious age and we’ll continue to see that reflected at the bar.

What cocktails will you be serving up in 2019? We’d love to hear from you. Maybe one of them will make it on to our recipe page!